USA TODAY
HIGH SCHOOL SPORTS AWARDS
The USA TODAY High School Sports Awards program will be back this fall with regional programs across the country as well as nationally, so keep the awards in mind as the new school year begins. Follow us on social media or sign up for updates to be the first to know when programs launch!
Athletes Only.
Meet and mingle with all the nominees and enjoy a special visit from the celebrity guest athlete. The Clubhouse experience includes snacks, games, 360 camera and more. This is a great opportunity for sponsors to activate and show their support.
All great awards shows start with a paparazzi filled "red carpet" experience and High School Sports Awards is no different, except our carpet is green! This is a family favorite that captures the moment with family and teammates. Sponsors can have a logo on the backdrop.
All nominees are invited to the Awards Show for free, thanks to sponsor support. Each show names a player of the year in more than 20 sports. In addition, teams, coaches and athletes are recognized for sportsmanship, courage and celebrated for their exceptional abilities, dedication and passion. All awards are sponsorable.
Every school our program supports has the opportunity to earn a donation to the sports program. Communities can show their school spirit by voting for their school. The winning school is recognized at the live Awards show. The school spirit contest is a great opportunity for businesses to show direct support.
The USA TODAY High School Sports Awards is the largest high school athletic recognition program in the country with 26 regional programs and one national awards program! Each regional program selects the best athletes in the area and names athletes of the year for each sport. Special awards are also given. Scroll through the carousel below to find a regional program.
Boost your exposure, show your community support and gain an edge on your competition by aligning with this positive, inspiring and family friendly program.
Sponsorship of this multi-month program includes cross-platform marketing campaigns and editorial content leading up to the live awards show. Reach customers where they are, build trust and lasting relationships with this captive audience.
Your brand will be recognized in all communications including athlete nominee announcements, save the dates and celebrity athlete promotion. The momentum continues after the show with winner’s articles, shareable videos and a sweepstakes.
Cross Platform Campaign
Brand Logo Lockup
Sweeps Brand Inclusion
Digital, Print and Social Marketing
Maximum Exposure with Brand Alignment
Ad Placement and Data Collection
Presenting sponsors are front and center with prominent recognition throughout the show, from the red-carpet entry to the stage graphics and beyond.
All guests and their families will be greeted by your brand on the red-carpet backdrop. In show recognition includes logo lock, with the option to run a sponsor message or commercial. Plus, you have the opportunity to announce a top award of the night and offer a congratulatory message to all athletes.
You brand will have staying power as the show will be available to stream after the live event on the Sports Awards website and event recap articles. Clips will also be shared on social media.
Verbal & Visual Placement
Brand Award Inclusion
Continued Post-Show Placement
Host Mention and Logo Inclusion
Brand Spokesperson On Awards Stage
Show Recorded and Availalbe for Viewing
These brands have made it possible for us to shine a light on what makes sports special to our community. We hope you will show support for them, as they have supported the students, coaches and administrators who have brought us together to celebrate the triumphs and trials that make up high school athletics.
