MULTIPLE HOSTS
CELEBRITY GUESTS
SPORTS TALK
SPORTS CONTENT
TOP 25 ATHLETES
20+ SPORTS
WINNER SEGMENTS
PRODUCT PLACEMENT
VERBAL RECOGNITION
AWARD OWNERSHIP
The USA TODAY High School Sports Awards program will be back this fall with regional programs across the country as well as nationally, so keep the awards in mind as the new school year begins. Follow us on social media or sign up for updates to be the first to know when programs launch!
Long Form Show: Viewership of more than 1.3M over 30 days*
Short Form Content: 40 Award Clips produced 350K impressions over 14 days
More than 10M marketing impressions will drive viewership to both the long form show and short form clips during a multi-week campaign.
Long Form Show Promotion: July 28 - August 11 (Week Prior/Week After)
Tactics: USATODAY.com Digital, USA TODAY Print, Email, Paid and Organic Facebook/Instagram, Paid YouTube, PR through USA TODAY
Short Form Content: Aug 4 - Aug 18 (2 to 3 Clips per Day) Organic Facebook/Instagram
Collaboration/Tagged Posts with Athlete Nominees, Schools, etc.
Verbal recognition from our hosts either award specific or commercial placement.
Placement of products or logos on-set during recording with our hosts.
Sponsorship of award(s) with verbal and visual representation.
These brands have made it possible for us to shine a light on what makes sports special to our community. We hope you will show support for them, as they have supported the students, coaches and administrators who have brought us together to celebrate the triumphs and trials that make up high school athletics.