USA TODAY
NATIONAL HIGH SCHOOL SPORTS AWARDS

 

The USA TODAY High School Sports Awards program will be back this fall with regional programs across the country as well as nationally, so keep the awards in mind as the new school year begins. Follow us on social media or sign up for updates to be the first to know when programs launch! 

PODCAST STYLE

MULTIPLE HOSTS

CELEBRITY GUESTS

SPORTS TALK

SPORTS CONTENT

TOP 25 ATHLETES

20+ SPORTS

WINNER SEGMENTS


PRODUCT PLACEMENT

VERBAL RECOGNITION

AWARD OWNERSHIP

 

The USA TODAY High School Sports Awards program will be back this fall with regional programs across the country as well as nationally, so keep the awards in mind as the new school year begins. Follow us on social media or sign up for updates to be the first to know when programs launch! 

DISTRIBUTION & VIEWERSHIP STATS

2023 NATIONAL HIGH SCHOOL SPORTS AWARDS


Long Form Show: Viewership of more than 1.3M over 30 days*

60+ Minutes "Full Episode Containing All 43 Awards, Segment and Dialogue Between Awards will Air Across : 

High School Sports Awards Facebook Channel

USA TODAY SPORTS YouTube Channel, USA TODAY NEWS

Sports OTT Channels (Amazon Fire TV, Plex, Roku*, Samsung TV Plus, Sling, Stirr, Stremium, Tubi, Vizio Watch Free+, XUMO)

Short Form Content: 40 Award Clips produced 350K impressions over 14 days

Clips aired on USA TODAY High School Sports Social Media Channels: 

Instagram/Facebook Reels, X, TikTok, Threads

2023 SOCIAL SHARES

MARKETING & PR
VIEWERSHIP PROMOTION


More than 10M marketing impressions will drive viewership to both the long form show and short form clips during a multi-week campaign. 

Long Form Show Promotion: July 28 - August 11 (Week Prior/Week After)

Tactics: USATODAY.com Digital, USA TODAY Print, Email, Paid and Organic Facebook/Instagram, Paid YouTube, PR through USA TODAY

Short Form Content: Aug 4 - Aug 18 (2 to 3 Clips per Day) Organic Facebook/Instagram

Collaboration/Tagged Posts with Athlete Nominees, Schools, etc.

SPONSORSHIP OPPORTUNITIES



VERBAL
RECOGNITION

Verbal recognition from our hosts either award specific or commercial placement.


BRANDING &
PRODUCT PLACEMENT

Placement of products or logos on-set during recording with our hosts.


AWARD
SPONSORSHIP

Sponsorship of award(s) with verbal and visual representation.

Award Ownership


TIMELINE


Planning |  Now - June

Nominee Selections Announced

Filming | Early July

On-Set setup, testing and filming

Editing | Mid July

Create long and short-form versions

Distribution | August

SHOW PREMIERE: August 4

Two weeks distribution, 2-3 posts per day

Sponsorship Packages

Title Sponsor

Presenting Sponsor

Partrner Sponsor

Segment Sponsor

Award Sponsor

Title Sponsor


• Naming Rights/Sponsor Logo Lock within High School Awards Program

• Category Exclusivity

• Inclusion in Press Release

• Prominent recognition on the High School Sports Awards website

• Social media post on Sports Awards Instagram & Facebook


• Sponsor logo inclusion in marketing promoting show tune in:
      • Print ads in USA TODAY (four (4) quarter page ads)
      • Digital ads on USATODAY.com (8M est. impressions)
      • Paid & Organic social media campaign (5M est. impressions)
      • Email to opt-in to USA TODAY database (3.5M database)

• Sweepstakes Inclusion (Vote for Play of the Year (boys & girls)- runs June 1 - 30):
      • Sponsor to receive all opt in data/leads of contest entries
      • Opportunity to qualify leads with 3 questions to all entries
      • Opportunity to include offer/info in bounce back email
      • Banner ad linked on contest page header
      • Inclusion in email blast to promotions opt in database (3.5M database)
      • Logo on print ads in USA TODAY (two (2) quarter page ads)  
      • Logo on digital ads on USATODAY.com (1M est. impressions)
      • Organic posts on Sports Awards Facebook & Instagram
      • Paid social media on Facebook & Instagram (1M est. impressions)
• In Show assets:
      • Opportunity to offer congratulatory message in show/on set for filming
      • Product Placement on set (to be mutually agreed on)
      • Sponsorship of one top award - co branded to include logo and verbal mention during segment
      • Verbal mentions during Awards Show (minimum 6 mentions)
      • Sweepstakes segment - boys and girls Top Plays winners announced/videos played in show (logo and verbal mention) 
• Post Show assets:
      • Logo included in 25 award winner's video clips airing across Sports Awards social media channels Aug. 5 - 18
      • Logo and brand mention in winners story published on USATODAY.com

Presenting Sponsor


• Category Exclusivity

• Inclusion in Press Release

• Prominent recognition on the High School Sports Awards website

• Social media post on Sports Awards Instagram & Facebook

 

• Sponsor logo inclusion in marketing promoting show tune in:
      • Print ads in USA TODAY (four (4) quarter page ads)
      • Digital ads on USATODAY.com (8M est. impressions)
      • Paid & Organic social media campaign (5M est. impressions)
      • Email to opt-in to USA TODAY database (3.5M database)

• In Show assets:
      • Sponsorship of one top award - co branded to include logo and verbal mention during segment
      • Verbal mentions during Awards Show (minimum 6 mentions)
• Post Show assets:
      • Logo included in 25 award winner's video clips airing across Sports Awards social media channels Aug. 5 - 18
      • Logo and brand mention in winners story published on USATODAY.com

Partner Sponsor


• Inclusion in Press Release

• Prominent recognition on the High School Sports Awards website

• Social media post on Sports Awards Instagram & Facebook

 

• Sponsor logo inclusion in marketing promoting show tune in:
      • Print ads in USA TODAY (four (4) quarter page ads)
      • Email to opt-in to USA TODAY database (3.5M database)

• In Show assets:
      • Sponsorship of one sport award (includes boys & girls) - co branded to include logo and verbal mention during segment
      • Verbal mentions during Awards Show (minimum 2 mentions)
• Post Show assets:
      • Logo included in 25 award winner's video clips airing across Sports Awards social media channels Aug. 5 - 18
      • Logo and brand mention in winners story published on USATODAY.com

Segment Sponsor


• Inclusion in Press Release

• Prominent recognition on the High School Sports Awards website

• Social media post on Sports Awards Instagram & Facebook

 

• In Show assets:
      • Sponsorship of one special segment - co branded to include logo and verbal mention during segment
      • Verbal mentions during Awards Show (minimum 2 mentions)
• Post Show assets:
      • Logo included in 25 award winner's video clips airing across Sports Awards social media channels Aug. 5 - 18
      • Logo and brand mention in winners story published on USATODAY.com

Award Sponsor


• Prominent recognition on the High School Sports Awards websit

 

• In Show assets:
      • Sponsorship of one sport award - co branded to include logo and verbal mention during segment
      • Verbal mentions during Awards Show (minimum 6 mentions)
• Post Show assets:
      • Logo included in co-branded award winner's video clip airing across Sports Awards social media channels Aug. 5 - 18
          • Two total videos - one each for girls and boys winners
      • Brand included in winners story published on USATODAY.com

SPONSORS

These brands have made it possible for us to shine a light on what makes sports special to our community. We hope you will show support for them, as they have supported the students, coaches and administrators who have brought us together to celebrate the triumphs and trials that make up high school athletics.
 

SPORT AND SUPPORTING SPONSORS

SPONSOR OPPORTUNITIES

Interested in hearing about the sponsorship opportunities across the country in the USA TODAY High School Sports Awards?

Complete the form and we’ll reach out to you as soon as possible.
Full Name*
Phone*
  • Andorra(+376)
  • United Arab Emirates(+971)
  • Afghanistan(+93)
  • Antigua & Barbuda(+1 268)
  • Anguilla(+1 264)
  • Albania(+355)
  • Armenia(+374)
  • Angola(+244)
  • Antarctica(+8)
  • Argentina(+54)
  • Samoa (American)(+1 684)
  • Austria(+43)
  • Australia(+61)
  • Aruba(+297)
  • Åland Islands(+358 18)
  • Azerbaijan(+994)
  • Bosnia & Herzegovina(+387)
  • Barbados(+1 246)
  • Bangladesh(+880)
  • Belgium(+32)
  • Burkina Faso(+226)
  • Bulgaria(+359)
  • Bahrain(+973)
  • Burundi(+257)
  • Benin(+229)
  • St Barthelemy(+590)
  • Bermuda(+1 441)
  • Brunei(+673)
  • Bolivia(+591)
  • Caribbean NL(+599)
  • Brazil(+55)
  • Bahamas(+1 242)
  • Bhutan(+975)
  • Botswana(+267)
  • Belarus(+375)
  • Belize(+501)
  • Canada(+1)
  • Cocos (Keeling) Islands(+61)
  • Congo (Dem. Rep.)(+243)
  • Central African Rep.(+236)
  • Congo (Rep.)(+242)
  • Switzerland(+41)
  • Côte d'Ivoire(+225)
  • Cook Islands(+682)
  • Chile(+56)
  • Cameroon(+237)
  • China(+86)
  • Colombia(+57)
  • Costa Rica(+506)
  • Cuba(+53)
  • Cape Verde(+238)
  • Curaçao(+599)
  • Christmas Island(+61)
  • Cyprus(+357)
  • Czech Republic(+420)
  • Germany(+49)
  • Djibouti(+253)
  • Denmark(+45)
  • Dominica(+1 767)
  • Dominican Republic(+1 809)
  • Algeria(+213)
  • Ecuador(+593)
  • Estonia(+372)
  • Egypt(+20)
  • Western Sahara(+212)
  • Eritrea(+291)
  • Spain(+34)
  • Ethiopia(+251)
  • Finland(+358)
  • Fiji(+679)
  • Falkland Islands(+500)
  • Micronesia(+691)
  • Faroe Islands(+298)
  • France(+33)
  • Gabon(+241)
  • Britain (UK)(+44)
  • Grenada(+1 473)
  • Georgia(+995)
  • French Guiana(+594)
  • Guernsey(+44 1481)
  • Ghana(+233)
  • Gibraltar(+350)
  • Greenland(+299)
  • Gambia(+220)
  • Guinea(+224)
  • Guadeloupe(+590)
  • Equatorial Guinea(+240)
  • Greece(+30)
  • South Georgia & the South Sandwich Islands(+99)
  • Guatemala(+502)
  • Guam(+1 671)
  • Guinea-Bissau(+245)
  • Guyana(+592)
  • Hong Kong(+852)
  • Honduras(+504)
  • Croatia(+385)
  • Haiti(+509)
  • Hungary(+36)
  • Indonesia(+62)
  • Ireland(+353)
  • Israel(+972)
  • Isle of Man(+44 1624)
  • India(+91)
  • British Indian Ocean Territory(+246)
  • Iraq(+964)
  • Iran(+98)
  • Iceland(+354)
  • Italy(+39)
  • Jersey(+44 1534)
  • Jamaica(+1 876)
  • Jordan(+962)
  • Japan(+81)
  • Kenya(+254)
  • Kyrgyzstan(+996)
  • Cambodia(+855)
  • Kiribati(+686)
  • Comoros(+269)
  • St Kitts & Nevis(+1 869)
  • Korea (North)(+850)
  • Korea (South)(+82)
  • Kuwait(+965)
  • Cayman Islands(+1 345)
  • Kazakhstan(+7)
  • Laos(+856)
  • Lebanon(+961)
  • St Lucia(+1 758)
  • Liechtenstein(+423)
  • Sri Lanka(+94)
  • Liberia(+231)
  • Lesotho(+266)
  • Lithuania(+370)
  • Luxembourg(+352)
  • Latvia(+371)
  • Libya(+218)
  • Morocco(+212)
  • Monaco(+377)
  • Moldova(+373)
  • Montenegro(+382)
  • St Martin (French)(+590)
  • Madagascar(+261)
  • Marshall Islands(+692)
  • North Macedonia(+389)
  • Mali(+223)
  • Myanmar (Burma)(+95)
  • Mongolia(+976)
  • Macau(+853)
  • Northern Mariana Islands(+ 1 670)
  • Martinique(+596)
  • Mauritania(+222)
  • Montserrat(+1 664)
  • Malta(+356)
  • Mauritius(+230)
  • Maldives(+960)
  • Malawi(+265)
  • Mexico(+52)
  • Malaysia(+60)
  • Mozambique(+258)
  • Namibia(+264)
  • New Caledonia(+687)
  • Niger(+227)
  • Norfolk Island(+672)
  • Nigeria(+234)
  • Nicaragua(+505)
  • Netherlands(+31)
  • Norway(+47)
  • Nepal(+977)
  • Nauru(+674)
  • Niue(+683)
  • New Zealand(+64)
  • Oman(+968)
  • Panama(+507)
  • Peru(+51)
  • French Polynesia(+689)
  • Papua New Guinea(+675)
  • Philippines(+63)
  • Pakistan(+92)
  • Poland(+48)
  • St Pierre & Miquelon(+508)
  • Pitcairn(+870)
  • Puerto Rico(+1 787)
  • Palestine(+970)
  • Portugal(+351)
  • Palau(+680)
  • Paraguay(+595)
  • Qatar(+974)
  • Réunion(+262)
  • Romania(+40)
  • Serbia(+381)
  • Russia(+7)
  • Rwanda(+250)
  • Saudi Arabia(+966)
  • Solomon Islands(+677)
  • Seychelles(+248)
  • Sudan(+249)
  • Sweden(+46)
  • Singapore(+65)
  • St Helena(+290)
  • Slovenia(+386)
  • Svalbard & Jan Mayen(+47)
  • Slovakia(+421)
  • Sierra Leone(+232)
  • San Marino(+378)
  • Senegal(+221)
  • Somalia(+252)
  • Suriname(+597)
  • South Sudan(+211)
  • Sao Tome & Principe(+239)
  • El Salvador(+503)
  • St Maarten (Dutch)(+599)
  • Syria(+963)
  • Eswatini (Swaziland)(+268)
  • Turks & Caicos Is(+1 649)
  • Chad(+235)
  • French Southern Territories(+99)
  • Togo(+228)
  • Thailand(+66)
  • Tajikistan(+992)
  • Tokelau(+690)
  • East Timor(+670)
  • Turkmenistan(+993)
  • Tunisia(+216)
  • Tonga(+676)
  • Turkey(+90)
  • Trinidad & Tobago(+1 868)
  • Tuvalu(+688)
  • Taiwan(+886)
  • Tanzania(+255)
  • Ukraine(+380)
  • Uganda(+256)
  • US minor outlying islands(+1)
  • United States(+1)
  • Uruguay(+598)
  • Uzbekistan(+998)
  • Vatican City(+379)
  • St Vincent(+1 784)
  • Venezuela(+58)
  • Virgin Islands (UK)(+1 284)
  • Virgin Islands (US)(+1 340)
  • Vietnam(+84)
  • Vanuatu(+678)
  • Wallis & Futuna(+681)
  • Samoa (western)(+685)
  • Yemen(+967)
  • Mayotte(+262)
  • South Africa(+27)
  • Zambia(+260)
  • Zimbabwe(+263)
Please fill all the required fields!
Please accept terms and conditions to proceed
Copyright 2024 © USA TODAY NETWORK Ventures - All Rights Reserved - Terms of Use | Cookie Policy | Privacy Policy | California Privacy Rights/Privacy Policy
Please wait